The Self-Denial Appeal started in 1886 when General William Booth called Salvationists to give sacrificially and to deny themselves so that they could offer God’s love to a hurting world.
The Salvation Army is now active in more than 130 countries, and the Self-Denial Appeal still operates in every territory. Whether living in wealth or poverty, Salvationists from all walks of life generously support the Army’s mission to share the Gospel and improve the lives of millions of people through the love of Jesus.
.
Thanks to the continued support of the Self-Denial Appeal in corps around the territory, and the generosity of people like you, the 2024 appeal saw almost $1 million raised across New Zealand, Fiji, Tonga and Samoa. This great result means people’s lives are being transformed through the love of Jesus and the work of The Salvation Army in low-income communities. Please accept our humble and heartfelt thanks to those who demonstrated their love in action through their sacrificial giving.
The Salvation Army is a registered charity under the Charities Act 2005, registered number CC37312. This means The Salvation Army is exempt from income tax. The Army also has Donee Status from IRD, meaning donations of $5 or more may qualify for a tax credit. The Salvation Army IRD number is: 011-264-190.
