This year’s Self-Denial Appeal is a call to live out that kind of love—love that stands firm, steps out boldly and gives generously. Motivated by love, we are invited to serve others, to make sacrifices and to trust God to work through us.

This year’s devotional readings have been prepared by Auxiliary Lieutenant Rosy Keane (Secretary for Spiritual Life Development) from the Australia Territory.

Each week, Rosy draws on Scripture and poetry to pose questions that help us reflect on the love of God and how it motivates us to love others, serve selflessly and live with compassion and courage.

Our video series shines a light on the transformative power of love through the ministry of The Salvation Army in Fiji, Rwanda, Malawi and Sri Lanka.

These stories will reflect how God’s love—shared through The Salvation Army’s mission—empowers individuals, restores communities and spreads the Good News of Jesus where it is most needed.

At the heart of the Christian life is love—not merely an emotion, but a courageous commitment to act. Paul’s exhortation in 1 Corinthians 16:13–14 urges us: “Be on your guard; stand firm in the faith; be courageous; be strong. Do everything in love”.

This year’s Self-Denial Appeal is a call to live out that kind of love—that stands firm, steps out boldly and gives generously. Motivated by love, we are invited to serve others, to make sacrifices and to trust God to work through us. When we give from a heart of love, we become part of God’s redemptive work in the world—bringing hope, restoration and dignity to individuals, families and communities.